🏃 Track Every Step for Less—Top Smartwatch & Fitness Deals
If you’ve been thinking about jumping into the world of smartwatches and fitness trackers—or upgrading the one strapped to your wrist—Black Friday 2025 is the perfect time to act. As someone who’s tested dozens of wearables for both fitness tracking and everyday use, I can tell you that some of the best gear gets its lowest prices of the year right around Thanksgiving weekend.
From top-tier smartwatches like the Apple Watch SE to budget-friendly heroes like the Xiaomi Mi Band 8, there’s something for every lifestyle and price range. And the best part? You don’t need to spend a fortune to track your goals.
Let’s dive into the best smartwatch and fitness tracker deals this Black Friday—and how to choose the right one for you

💸 Why Black Friday Is the Best Time to Buy a Fitness Tracker
Black Friday is when wearable brands go all in on pricing. You’ll often see:
Steep markdowns on current-gen models
Major price drops on last-gen models (which are still excellent)
Bundle deals with extras like straps, chargers, or even gift cards
I’ve personally grabbed a Garmin smartwatch at 40% off during a Black Friday sale—and that deal still hasn’t returned a year later. If you’re planning to upgrade or gift someone, now’s the time.
🔍 What to Look for in a Smartwatch or Fitness Tracker
Must-Have Features
No matter your budget, make sure your wearable includes the following basics:
Heart rate monitoring
Step and activity tracking
Sleep tracking
Reliable battery life (at least 3–5 days is solid)
Water resistance (so you don’t panic during rain or sweaty workouts)
Nice-to-Have Features (for Power Users)
If you’re paying a little more, you might get:
Built-in GPS
SpO2 or ECG sensors
Music control or onboard storage
Smart assistant support (Alexa, Google Assistant, or Siri)
NFC for contactless payments

🧠 Best Smartwatches Under $300
⌚ Apple Watch SE (2nd Gen)
If you’re already in the Apple ecosystem, this is your best bet. It’s sleek, fast, and offers the same processor as the Series 8—without the premium price.
Includes crash detection, fall detection, and Emergency SOS
Tracks heart rate, calories, workouts, and sleep
Seamlessly integrates with Apple Fitness+
💰 Black Friday Price: As low as $199 on Amazon or Best Buy
⌚ Samsung Galaxy Watch 6
For Android users, the Galaxy Watch 6 is a total powerhouse. I’ve used this model personally while training for a half-marathon, and its auto-detect feature for workouts is uncannily accurate.
Offers heart rate, ECG, body composition, and sleep tracking
Google Wallet, Google Maps, and Play Store integration
40mm and 44mm versions available
💰 Expected Deal: ~$249, often bundled with Galaxy Buds
⌚ Garmin Venu Sq 2
If you’re focused on health and wellness metrics but don’t want to pay Apple or Samsung prices, Garmin is your brand. The Venu Sq 2 is my go-to recommendation for runners and gym rats.
AMOLED display, accurate GPS, and 11-day battery
Works with both iOS and Android
Tracks energy levels and stress too
💰 Sale Price: Often dips to $199–$220
🏷️ Top Fitness Trackers Under $100
🎯 Fitbit Inspire 3
Fitbit continues to lead when it comes to easy-to-use, lightweight trackers. The Inspire 3 is perfect for casual users, students, and anyone new to fitness wearables.
Tracks heart rate, steps, calories, and sleep
Offers mindfulness tools and guided breathing
Up to 10 days of battery life
💰 Black Friday Price: Usually $69 (sometimes less)
🎯 Xiaomi Mi Band 8
I’ve tested this budget tracker extensively, and it punches well above its weight. With a vibrant AMOLED screen, 14-day battery life, and tons of tracking features, it’s ideal for value hunters.
Tracks 120+ workout modes
Lightweight and customizable
Syncs with Mi Fitness app or Google Fit
💰 Expected Deal: Under $40

🏃 For Runners, Cyclists, and Outdoor Enthusiasts
🥇 Garmin Forerunner 55
A longtime favorite in the running community, the Forerunner 55 is like a personal coach on your wrist. It’s lightweight, super accurate, and doesn’t distract with unnecessary features.
Built-in GPS and heart rate
Pace suggestions and recovery time
Perfect for 5K to marathon training
💰 Deal Range: $149–$179
🥇 Coros Pace 2
This one’s a sleeper hit. Coros makes performance-first smartwatches for athletes, and the Pace 2 has one of the best weight-to-performance ratios you’ll find.
Battery life: 20 days
Advanced metrics for runners and cyclists
Supports Stryd foot pod, ANT+, and external sensors
💰 Black Friday Price: Around $179–$199
🛒 Where to Find the Best Black Friday Deals on Smartwatches
You don’t have to camp outside a store to score big. Here are your best bets:
Amazon: Great for flash deals and bundles
Best Buy: Look for open-box steals and bonus rewards
Walmart: Budget-friendly trackers with free shipping
Target: RedCard deals and extended returns
Brand websites (like Garmin or Fitbit): Often offer exclusive discounts or free bands with purchase
💡 Pro Tips to Maximize Your Savings
Set up price alerts with Honey or CamelCamelCamel
Check warranty and return policy, especially for open-box or refurbished units
Shop early, as fitness gear tends to sell out quickly
Look for bundle savings that include accessories or subscription trials (like Fitbit Premium)
🎁 Final Thoughts: Track Smarter, Not Harder
You don’t need a $500 Apple Watch Ultra to get meaningful health insights. Whether you’re starting a New Year’s fitness plan or gifting someone their first wearable, this Black Friday offers some of the best smartwatch and fitness tracker deals of the year.
Take a few minutes, compare specs that matter to you, and grab the right tech at the right price—before the deals are gone.